A community driven project with its community driven visual identity.

My Master Thesis addressed the question of how the process of reviving a town can be sustained by means of Web design. Research led to the creation of a concept for an interactive website giving the community a digital platform to share their memories, stories and opinions online. This should enable the community to shape the process not only in the physical but also in the digital space.

The contributions will then be brought down to one denominator for creating a data visualisation. This representation, which will serve as the project’s visual identity, will in consequence be community driven just like the project itself.

The Fish Factory when it was still used for its original purpose. (Valur, 2011)

Fish Factory used as a Creative Centre. (Fish Factory, 2012)

The old Fish Factory (Photo by mupimup; Zdenek Patak and Rósa Valtingojer)

How can the process of reviving a town be sustained by means of Web design?

My Propoosal: An interactive, community influenced visual identity.

The net

It the key visual of the community driven identiy. It is inspired by the history of the Fish Factory and the idea of being connected. The net serves as visualisation of the creative centers offers but most importantly it serves as a data visualisation of continously collected contributions.

The net is flexible in order to adapt to possible changes to the Creative Centre’s offers as well as to serve as data visualisation of the contributions, reflecting current trending topics.

The size of the shapes are on the one side being influenced by contributions by visitors and collaborators and updates of the website. Data on the website usage as well as countdowns to certain events will be automatically feed into the visualisation, assuring a constant evolution of the shape thus there might not be active influences from time to time.

Business cards

indicate the area people work for at the creative centre. The net will be in black and white while one area remains in color. A fisherman for example will have a grey net but the shape which stands for fishmarket will be colorful.

An average shape of the last months net evolution will be created for the print material. It will be equipped with the date of when it was generated for people to trace its shape back.

Pixel patterns

The squares represent single contributions on the website. Those form into icelandic knitting patterns inspired, shapes and will be used as secondary style element on print material.

The design for clothtags, nametags and other print material was inspired by old fish-packages found inside the fishfactory:

The online domain “” can be applied in a playful way to print material.

Patterns for general print material such as bags or postcards:

Website Concept

The net serves as navigation tool. The legend of the shapes will show when the cursor hovers over a field. In the bottom of each page are recent contributions and updates by collaborators.

Follow my thinking and Master Thesis Proposal:

Visualisation of the contribution tool of sharing stories around the abandoned fish factory.

Created in

For further information on the Creative Centre please visit:
The future creative centres site:
The future creative centres facebook page: facebook
The future creative centres twitter account: twitter

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